ABOUT US

Since every company, brand, or individual has the potential to attain high worth by leveraging existing preeminence.

Why we are here?

OUR PHILOSOPHY

If you own no value in today world, you are invisible, no reason for people to buy or do business with.

Reputation serves as the exclusive path to enable a business, brand, or individual to be selected by consumers and investors amidst market similarities, resulting in a increased worth.

At Awareness id, we call it

Communication that matters...

Our goal is to turn a company, brand or individual into a multi-million dollar version through reputation.

Awareness id focuses from day one on helping companies exploit their existing advantages, create a reputation, and thereby increase worth of the company or brand in the minds of customers and investors.

Established in 2002, we have already been awarded multiple awards for our innovative approaches and commitment to excellence. We have successfully advised more than 700 cases in 40 categories during 22 years.

Our team of experienced consultants provide personalized strategies that help companies become top of reference in their respective industries and get chosen by consumer and investors.

Our international awards

OUR LEADERSHIP & PEOPLES

BAO NGUYEN, CEO, MD

Bao, who established Awareness id, was granted the Excellence in Public Relations award by the ASEAN Public Relations Network, an accolade endorsed by the Association of Southeast Asian Nations (ASEAN). As a strategic advisor for over 22 years, he has provided counsel for more than 300 projects and campaigns. Bao is the founder of The VNPR and one of the founding members of the ASEAN Network of Public Relations. He is also a sought-after speaker for PR topics in Vietnam, such as media relations, crisis/issue management, and strategic communication, at various high-profile conferences. Bao holds a Doctor of Business Administration degree and is a member of the MCIPR in the UK..

KHANH TRAN, MP

Khanh Tran is in charge of IR activities at Awareness id.

Before assuming the full role at Awareness, Mr. Khanh was Investment Director at Prudential Vietnam after serving as Investment Director of Prudential Fund Management Company, where he managed US$1.4 billion FUM. in Vietnam including a portfolio of bonds/stocks/assets.

He is a well-known person in the Finance & Investment industry in the position of Investment Director of Ho Chi Minh City Urban Development Investment Fund (HIFU) - a fund of 100 million USD. He is appreciated for his broad knowledge and practice in making a company attractive in a market like Vietnam.

Khanh Tran holds a CFA degree and has extensive experience in transaction structuring including financial/legal and investment structuring for private equity trading.

He is a well-known figure in the government sector and has strong ties to the local investor communities at the top.