It is impossible to gain resuults in very competitive market today as there are so many competitors and similarities.

Every business, brand or person can achieve breakthough for just changing one thing , reputation, that is not depending on strong finance supports or advantages.

Why we are here?


If you own no REPUTATION, you are invisible. It is not a reason for people to buy or do business with you.


Reputation is to achieve desired business outcomes, not just image, through being the most valuable in the field.

At Awareness id, we call it

​Communication that matters...

1 direction, 18 years, 7 international awards, 800 successful cases in 40 categories

Established early 2003, Awareness id is the most international awarded reputation consultant firm in Viet Nam.

Through strategies of reputation, Awareness id has transformed more than 800 corporates, brands and individuals into new winning situation to achieve commercial results. 


 The firm is capable to commits business targets thanks to its deep understanding strategic public relations in Vietnam and global as well as relationship with high rank government bodies. 


Awareness id has successfully consulted more than 800 cases in different industries including healthcare, consumer lifestyle, real estate, finance, heavy industry, food and drink. Many of them build up million dollar businesses from scratch.


Team Meeting

Our people & leadership

Our members put our clients first, with a relentless focus on delivering innovative, bold solutions. They consider your journey as well as your destination, anticipating the risks, barriers and opportunities to make change stick.


Bao is the founder of Awareness id and was conferred with the Excellence in Public Relations  by the ASEAN Public Rela­tions Network, and award authorized by the Association of Southeast Asian Nations (ASEAN)


He has 22 years as strategic Public Relations and Reputation Strategist. He has been counselling for more than 500 projects and campaign during his role as consultant.


Bao is chair of The VNPR, founding member of the ASEAN Network of Public Relations beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences.


He has Doctor of Business Administration and is Member of Chartered Institute of Public Relations, MCIPR, UK.


Khanh is responsible for IR practice at Awareness id.


Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.


Khanh earned his reputation in Finance & Investment industry as Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.


Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.


He is a celebrity to government sector and has strong relationship with the local business communities at high levels.



We work with PROI who founded in 1970 and owns a network of 75+ partner agencies with 5,000+ PR professionals across five continents, 50 countries and 100+ cities.


As a founding member and council member, our capability to create influential for your corporate and brand through ASEAN countries


As chair of The Vietnam Network of PR practitioners, we gain high access to any expertises that make a corporate, brand and individual powerful