It is impossible to gain results in very competitive market today as there are so many competitors and similarities.

​We help companies, brands, and individuals get rid of deadblock, difficulties and turn into the most recognized preeminent and valuable in the market

Why we are here?


If you own no REPUTATION, you are invisible and you own no reason for people to buy or do business with in today world.


Reputation is public recognition as the best, the most valuable and preeminent amongst similarities in the market. And it affects results. 

At Awareness id, we call it

​Communication that matters...

Awareness id

1 direction, 18 years, 7 international awards, 800 successful cases in 40 categories

Established early 2003, Awareness id is the most international awarded reputation consultant firm in Viet Nam.


Through strategies of reputation, Awareness id has transformed corporates, brands and individuals into new winning situation to achieve results in 18 years. 


The firm is capable to commits targets thanks to its deep understanding and expertise in reputation management, strategic communication, local cultures and business environment as well as strong network with local government, organizations, business groups and media.


Awareness id has successfully consulted more than 800 cases in different industries including healthcare, consumer lifestyle, real estate, finance, heavy industry, food and drink. Many of them build up million dollar businesses from scratch.


Team Meeting

Our people & leadership

​Since established, we define and act as lawyer in representing, protecting, defensing for our client success in many terms of good causes.


Bao is the founder of Awareness id and was conferred with the Excellence in Public Relations  by the ASEAN Public Rela­tions Network, and award authorized by the Association of Southeast Asian Nations (ASEAN)


He has 22 years as strategic Public Relations and Reputation Strategist. He has been counselling for more than 500 projects and campaign during his role as consultant.


Bao is chair of The VNPR, founding member of the ASEAN Network of Public Relations beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences.


He has Doctor of Business Administration and is Member of Chartered Institute of Public Relations, MCIPR, UK.


Khanh is responsible for IR practice at Awareness id.


Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.


Khanh earned his reputation in Finance & Investment industry as Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.


Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.


He is a celebrity to government sector and has strong relationship with the local business communities at high levels.



We work with PROI who founded in 1970 and owns a network of 75+ partner agencies with 5,000+ PR professionals across five continents, 50 countries and 100+ cities.


As a founding member and council member, our capability to create influential for your corporate and brand through ASEAN countries


As chair of The Vietnam Network of PR practitioners, we gain high access to any expertises that make a corporate, brand and individual powerful