It is  very hard raising money IPO as there are so many similarity choices. No-one’s going to buy from you if they don’t know you exist, and investors know this too.

We believe PR to raise money for startup scaleup & IPO must focus on value

Why we are here?


If you own no value in today world, you are invisible, no reason for people to buy or do business with.


Communication must communicate a business or brand value to achieve bottom line and build credible amongst similarities in the market to become the most valued.

At Awareness id, we call it

​Communication that matters...

1 direction, 18 years, 7 international awards, 800 successful cases in 40 categories

Established early 2003, Awareness id is the most international awarded strategic PR consultant firm in Viet Nam.


​The firm specializes in turn startups, scaleups into the most valued to attract investors, raise high money and IPO


The firm is capable to commits targets thanks to its deep understanding and expertise in reputation management, strategic communication, local cultures and business environment as well as strong network with local government, organizations, business groups and media.


Awareness id has successfully consulted more than 800 cases in different industries including healthcare, consumer lifestyle, real estate, finance, heavy industry, food and drink. Many of them build up million dollar businesses from scratch.


Team Meeting

Our people & leadership

​Since established, we define and act as lawyer in representing, protecting, defensing for our client success in many terms of good causes.


Bao is the founder of Awareness id and was conferred with the Excellence in Public Relations  by the ASEAN Public Rela­tions Network, and award authorized by the Association of Southeast Asian Nations (ASEAN)


He has 22 years as strategic Public Relations and Reputation Strategist. He has been counselling for more than 500 projects and campaign during his role as consultant.


Bao is chair of The VNPR, founding member of the ASEAN Network of Public Relations beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences.


He has Doctor of Business Administration and is Member of Chartered Institute of Public Relations, MCIPR, UK.


Khanh is responsible for IR practice at Awareness id.


Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.


Khanh earned his reputation in Finance & Investment industry as Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.


Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.


He is a celebrity to government sector and has strong relationship with the local investors communities at high levels.



We work with PROI who founded in 1970 and owns a network of 75+ partner agencies with 5,000+ PR professionals across five continents, 50 countries and 100+ cities.


As a founding member and council member, our capability to create influential for your corporate and brand through ASEAN countries


As chair of The Vietnam Network of PR practitioners, we gain high access to any expertises that make a corporate, brand and individual powerful