​Our people & leadership

we, at most

People are at the heart of everything. They drive our innovation, our solutions, and our passions. Their unique skills and infectious energy help our clients focus on what matters most and build their capability and confidence to create winning firms of the future. Our people actively engage from the C-suite to the front line with a collaborative style that emphasizes teamwork, trust and tolerance for diverging opinions.


Our partners put our clients first, with a relentless focus on delivering innovative, bold solutions. They consider your journey as well as your destination, anticipating the risks, barriers and opportunities to make change stick.


Whatever the scale, from our largest to our most focused engagement, we take nothing for granted. We consider each problem objectively based on rigorous and thorough research. We deliver not just the conventional wisdom but also deeper and sharper insights that are actionable and give our clients an information advantage. The culture we’ve built accepts nothing less.



  • Bao is the founder of Awareness id and was conferred with the Excellence in Public Relations  by the ASEAN Public Rela­tions Network, and award authorized by the Association of Southeast Asian Nations (ASEAN)

  • He has 19 years strategic Public Relations and Reputation Strategist. Under his supervision, Awareness become the most international recognized firm in Vietnam.

  • He has been counselling for more than 500 projects and campaign during his role as consultant and currently leads strategic communications and reputation marketing at Awareness id.

  • Bao was also lecturer for Crisis/issue management subjects and Head of PR lecturing at VAA’ Institute of Advertising beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences.

  • He has Doctor of Business Administration and is Member of Chartered Institute of Public Relations, MCIPR, UK.



  • Khanh is responsible for IR practice at Awareness id.

  • Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.

  • Khanh earned his reputation in Finance & Investment industry in his last Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.

  • Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.

  • He is a celebrity to government sector and has strong relationship with the local business communities at high levels.

​Consultants and coaches in our network